Didn’t you work too hard on this book to leave its success in the hand of a random subjective jury or a fickle industry?

Launching a book into the world is a mind fuck. It’s exciting but often devastating and can be humiliating.

I’m into book publicity because it’s something that I weirdly enjoy. I don’t hate or dread it. I find it fun to come up with ways to reach readers. I’m an outlier.

I don’t know a single writer who enjoys asking for blurbs. We enjoy getting blurbs from writers we admire but asking is hell!

Should I be pushing for pre-orders? How, why, and who benefits? Are there any drawbacks?